There’s a kangaroo bouncing across your TV screen right now — and it’s carrying a message worth getting behind.

Australian Made has just launched ‘Made Right Here‘, the biggest advertising campaign in the organisation’s history. You’ll see it on TV, hear it on the radio, and spot it across print, billboards, digital and social through to the end of June. The goal is simple: remind Australians that when you buy local, you’re backing local — local manufacturers, local jobs, and the home-grown ideas that keep our economy moving.

At Wedgetail, that’s a message we’ve been living since day one. As a manufacturer of genuinely Australian made roof racks — designed, built and tested right here in Melbourne — we’re proud to throw our weight behind it.

What is the ‘Made Right Here’ campaign?

‘Made Right Here’ is a national campaign from Australian Made Campaign Limited (AMCL), the not-for-profit behind the iconic green-and-gold kangaroo logo. Backed by a $20 million Australian Government grant, it’s designed to help everyday Australians make confident, informed choices about what they buy — and to make it easier to spot genuinely Aussie-made products on the shelf.

The new TV commercial brings the famous kangaroo logo to life, bouncing through real Australian industries like construction and manufacturing to show what “made right here” actually looks like. It also shines a light on home-grown innovators — the businesses turning bold Australian ideas into real products, and creating jobs while they’re at it.

As AMCL puts it, the green-and-gold logo means more than just where something is made. Choose a product that carries it, and you’re backing Australian businesses, Australian ideas, and your fellow Aussies.

Why the logo matters more than you might think

It’s easy to see “Australian Made” as a nice-to-have — a sticker on the box. But that little logo does a lot of heavy lifting.

To carry it, a product has to meet strict criteria: it must undergo its last substantial manufacturing process in Australia, and the maker has to be a licensed, verified user of the logo. In other words, it’s not marketing fluff. It’s a genuine, regulated mark of where and how something is made.

For you, that means certainty. When you see the kangaroo, you don’t have to guess whether a product was thrown together overseas and shipped in with an “Australian” sticker slapped on at the end. You know it was designed, built and finished here — by people who’ll stand behind it.

Where Wedgetail fits in: Australian made roof racks, built locally

Wedgetail is a proud, licensed Australian Made manufacturer — and we wouldn’t have it any other way.

Every Wedgetail rack is designed and built right here in Australia, out of our Melbourne facility. We’re not a badge-engineering operation importing racks and rebranding them. We engineer, manufacture and test our racks locally, for the conditions Australians actually drive in — from job sites and trade runs to remote tracks and weekend adventures.

That local know-how runs deep. Wedgetail was born out of Tradesman Roof Racks, a name that’s been building Aussie roof racks for nearly 50 years. Five decades of feedback from tradies, four-wheel drivers and touring families is baked into every product we make. When you choose Wedgetail, you’re not just buying a rack — you’re buying the accumulated experience of a business that has spent a lifetime solving Australian load-carrying problems.

And because we manufacture locally, we can back our gear properly. Local manufacturing means tighter quality control, genuine support from people who actually understand the product, and parts and know-how that don’t have to cross an ocean to reach you.

Backing local is bigger than one product

Here’s the part of ‘Made Right Here’ that resonates with us most: buying Australian-made isn’t only about the thing in front of you. It’s about what that choice keeps alive.

Every Aussie-made purchase supports local manufacturing jobs, local suppliers, and the broader ecosystem of businesses that depend on a healthy local industry. It keeps skills, tooling and capability inside the country — the kind of capability that’s incredibly hard to rebuild once it’s gone. When you choose a locally made roof rack over a cheap import, you’re voting for an Australia that still makes things.

That’s a vote we’re proud to be part of.

Look for the kangaroo

Next time you see that green-and-gold logo bouncing across your screen, you’ll know exactly what it stands for — and that Wedgetail is right there alongside it.

If you’re in the market for a roof rack that’s genuinely engineered and built in Australia, designed for Australian vehicles and Australian conditions, and backed by a team that’s been doing this for the better part of 50 years, you’re in the right place.

Buy local. Back local. And carry your load on a rack that was made right here.

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